My False Bay

In January 2013, in response to the growing challenges facing False Bay,  WWF-SA launched its “My False Bay” campaign, which focussed on bringing all of False Bay’s multifaceted stakeholders together, instilling in each of them a sense of pride with regards to their association with and use of False Bay. The Campaign, managed by Africa@Heart, aimed to grow the iconic status of False Bay by drawing out messages from individuals looking at why the Bay is special to them, as well as drawing attention to and emphasising all of the amazing work, research and energy that is going into making False Bay the iconic bay that it is.